BRANDING THE PROTEST
This project was unique for me because I could choose my own theme, and I decided to focus on gun policy. It was fascinating to explore such a complex and important topic, and it gave me the opportunity to present my own perspective. This made the project truly one-of-a-kind and very personal.
MediaCollege Amsterdam
Branding
Freakshow, a fictional branding, explores the unsettling ease with which weapons can be obtained, revealing the eerie and distorted reality of a world where danger lurks around every corner.
The concept behind my work is to convey the emotion of pain in a deeper and more intense manner. Pain isn’t merely an abstract idea – it’s a powerful, human experience that reminds us of the fragility of life. Lives can be taken away unexpectedly and irrevocably, and I aim to capture that rawness and uncertainty with my concept. That’s why I’ve chosen the ruggedness of the design – not only for its visual impact, but to convey the emotional essence of pain.
Inspiration
Moodboard
