De “NIEUWE“ School

MediaCollege Amsterdam

Branding

This project was for my school exam, and it was so exciting to create something unique. It was a challenge to get all the details perfect, but I’m sure it made an impression. I’m happy to say I definitely passed!

Austra (De “NIEUWE” School) is a fictional branding based on the idea that the recently closed Amsterdam based venue“De School”  would be re-opening in an new location.

The idea behind my concept is to evoke the feeling of a "free spirit." When you hear the word "school," you often think of strict rules, following everything precisely, and achieving good grades for the future. But I want to offer the opposite: freedom. That’s why I chose the name "Austra." It’s a blend of "aura" and "astro," symbolizing the spirit and freedom to choose your own path.

Inspiration

Moodboard

Photoshoot