#MY BODY
A friend of mine asked if I could create something for her about women’s body positivity to share on her social media. It was such an inspiring project to work on, and I wanted to make sure it conveyed the message of self-love and empowerment.
Lisa
Branding
My Body is a fictional branding based on the idea of a new era in body positivity for women—one that celebrates strength, self-love, and representation. Every shape, every size, every body tells a story.
The idea behind My Body is to evoke the feeling of freedom. Society often imposes rigid beauty standards, telling women how they should look, act, or feel. But My Body stands for the opposite—embracing self-love, confidence, and individuality. The name reflects ownership and empowerment, symbolizing the freedom to define beauty on your own terms.
Inspiration